About the Studio
Hi, I’m Effie, founder of Sand & Stone, a London-based property staging studio for empty and part-furnished homes.
I have always loved interior design and the way styling transforms how a space looks and feels. Before launching the studio, I worked as a PA, where organisation, sourcing and planning were part of every day.
Those skills now sit at the centre of how I stage homes. Every property is approached with care, from understanding the space and likely buyer to choosing the furniture, art, rugs and accessories that give each room purpose.
What is property staging?
Your property may have the right location, size and price, but if buyers do not connect with it, it can get overlooked. Empty and part-furnished properties do sell, but the homes buyers feel something for are the ones they remember, come back to and picture as theirs.
With furniture, art, rugs and accessories, each room has a purpose. Buyers see where the sofa goes, how the room works, and how the property fits their life. Transforming blank spaces into homes buyers picture themselves living in, is key to getting your property more clicks online, viewings and offers.
Is staging worth the cost?
Staging is not money taken from your asking price. It is a way of protecting it. When your property sits empty, costs build and in today’s market, it needs to compete from the moment it appears online. Empty rooms, dated furniture, clutter or half-finished spaces can make a home appear less valuable than it is.
Staging makes a space look desirable, finished and ready to live in, showing buyers that it has been invested in before they even book a viewing.
When you’re preparing your property to sell or let, Sand & Stone will make it look warm, cohesive and ready to move into, both online and in person. I’m passionate about helping you sell or let your property faster and for more by making your space feel ready to move straight into.
Staging Services
Empty Property Staging
Full staging is for empty homes going to market, with furniture, rugs, artwork, soft furnishings and accessories brought in to show scale, define each room and give buyers a clear sense of the lifestyle the property offers.
Soft staging
Soft staging is for homes that already have the main furniture in place but need rugs, cushions, bedding, plants and styling details to add warmth, texture and a more current look before photography and viewings..
Staging Consultation
For sellers and landlords who need actionable advice on how to prepare a property for photography, viewings or a relaunch. I identify what is weakening the space, and give you a plan for what to remove, rearrange, add or style before it goes online.
Ready to make your space stand out from the rest?
Reach out today to schedule a complimentary custom staging quote and get your listing to sell faster and receive the best offers.
Why Stage?
Professional staging gives buyers more to respond to. When you are selling one of your most valuable assets, empty rooms should not be left to do all the work.
The aim is to help buyers understand the space, feel something for it and see it as a home they want to offer on. The figures show why that matters.
1. Achieve your asking price
93% of professionally staged properties in London successfully sell at or above their initial asking price.
2. Buyer connection
100% of surveyed estate agents said staging helps buyers imagine the property as their future home.
3. Protect property value
The investment you place into staging your property is less costly than reducing your asking price after months of weak interest.
4. Reduce time on market
Staged properties spend an average of 47 days on the market compared to 76 days unstaged. Nationally, professionally staged homes sell 73% faster. Every day on the market is a day it costs you.
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